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Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans.

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Bibliographic Details
Title: Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans.
Authors: Waters, Richard D.1, Burke, Kimberly A.1, Jackson, Zachary J.1, Buning, Jamie D.1
Source: International Journal of Sport Communication. Jun2011, Vol. 4 Issue 2, p163-177.
Database: SPORTDiscus with Full Text
Description
ISSN:19363915
DOI:10.1123/ijsc.4.2.163