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Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans.

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Title: Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans.
Authors: Waters, Richard D.1, Burke, Kimberly A.1, Jackson, Zachary J.1, Buning, Jamie D.1
Source: International Journal of Sport Communication. Jun2011, Vol. 4 Issue 2, p163-177.
Database: SPORTDiscus with Full Text
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Communication%22">International Journal of Sport Communication</searchLink>. Jun2011, Vol. 4 Issue 2, p163-177.
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        Value: 10.1123/ijsc.4.2.163
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      – Text: English
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      – TitleFull: Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans.
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              Text: Jun2011
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