Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans.
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| Title: | Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans. |
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| Authors: | Waters, Richard D.1, Burke, Kimberly A.1, Jackson, Zachary J.1, Buning, Jamie D.1 |
| Source: | International Journal of Sport Communication. Jun2011, Vol. 4 Issue 2, p163-177. |
| Database: | SPORTDiscus with Full Text |
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