Sport Sponsorship in China: Transition and Evolution.

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Bibliographic Details
Title: Sport Sponsorship in China: Transition and Evolution.
Authors: Geng, Lizhong1, Burton, Rick2, Blakerriore, Connie3
Source: Sport Marketing Quarterly. 2002, Vol. 11 Issue 1, p20.
Database: SPORTDiscus with Full Text
Description
ISSN:10616934
DOI:10.1177/106169340201100103