Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.

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Bibliographic Details
Title:	Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.
Authors:	Burton, Rick¹
Source:	Sport Marketing Quarterly. 2003, Vol. 12 Issue 1, p37.
Database:	SPORTDiscus with Full Text

Description
ISSN:	10616934
DOI:	10.1177/106169340301200105