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Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.

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Title: Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.
Authors: Burton, Rick1
Source: Sport Marketing Quarterly. 2003, Vol. 12 Issue 1, p37.
Database: SPORTDiscus with Full Text
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PubType: Academic Journal
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  Data: Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.
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        Value: 10.1177/106169340301200105
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      – Text: English
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        StartPage: 37
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