Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University.
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| Title: | Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University. |
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| Alternate Title: | EFECTO LOVEMARK: ANÁLISIS DE LAS DIFERENCIAS ENTRE ESTUDIANTES Y EGRESADOS EN UN ESTUDIO DE "MARCA DE AMOR" EN UNA UNIVERSIDAD PÚBLICA. L'EFFET «LOVEMARK»: UNE ANALYSE DES DIFFÉRENCES ENTRE LES ÉTUDIANTS ET LES DIPLÔMÉS DANS UNE ÉTUDE D'UNE «MARQUE D'AMOUR» DANS UNE UNIVERSITÉ PUBLIQUE. EFEITO LOVEMARK: ANÁLISE DAS DIFERENÇAS ENTRE ESTUDANTES E GRADUADOS EM UM ESTUDO DE AMOR PELAS MARCAS REALIZADO EM UMA UNIVERSIDADE PÚBLICA. |
| Authors: | Alonso Montoya-Restrepo, Iván1 iamontoyar@unal.edu.co, Sánchez-Torres, Javier A.2 jasanchez@udem.edu.co, Patricia Rojas-Berrio, Sandra3 sprojasb@unal.edu.co, Montoya-Restrepo, Alexandra4 lamontoyar@unal.edu.co |
| Source: | Innovar: Revista de Ciencias Administrativas y Sociales. jan-mar2020, Vol. 30 Issue 75, p43-56. 14p. |
| Database: | Sociology Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: sxi DbLabel: Sociology Source Ultimate An: 141041585 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: EFECTO LOVEMARK: ANÁLISIS DE LAS DIFERENCIAS ENTRE ESTUDIANTES Y EGRESADOS EN UN ESTUDIO DE "MARCA DE AMOR" EN UNA UNIVERSIDAD PÚBLICA.<br />L'EFFET «LOVEMARK»: UNE ANALYSE DES DIFFÉRENCES ENTRE LES ÉTUDIANTS ET LES DIPLÔMÉS DANS UNE ÉTUDE D'UNE «MARQUE D'AMOUR» DANS UNE UNIVERSITÉ PUBLIQUE.<br />EFEITO LOVEMARK: ANÁLISE DAS DIFERENÇAS ENTRE ESTUDANTES E GRADUADOS EM UM ESTUDO DE AMOR PELAS MARCAS REALIZADO EM UMA UNIVERSIDADE PÚBLICA. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Alonso+Montoya-Restrepo%2C+Iván%22">Alonso Montoya-Restrepo, Iván</searchLink><relatesTo>1</relatesTo><i> iamontoyar@unal.edu.co</i><br /><searchLink fieldCode="AR" term="%22Sánchez-Torres%2C+Javier+A%2E%22">Sánchez-Torres, Javier A.</searchLink><relatesTo>2</relatesTo><i> jasanchez@udem.edu.co</i><br /><searchLink fieldCode="AR" term="%22Patricia+Rojas-Berrio%2C+Sandra%22">Patricia Rojas-Berrio, Sandra</searchLink><relatesTo>3</relatesTo><i> sprojasb@unal.edu.co</i><br /><searchLink fieldCode="AR" term="%22Montoya-Restrepo%2C+Alexandra%22">Montoya-Restrepo, Alexandra</searchLink><relatesTo>4</relatesTo><i> lamontoyar@unal.edu.co</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Innovar%3A+Revista+de+Ciencias+Administrativas+y+Sociales%22">Innovar: Revista de Ciencias Administrativas y Sociales</searchLink>. jan-mar2020, Vol. 30 Issue 75, p43-56. 14p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=141041585 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.15446/innovar.v30n75.83256 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 14 StartPage: 43 Titles: – TitleFull: Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Alonso Montoya-Restrepo, Iván – PersonEntity: Name: NameFull: Sánchez-Torres, Javier A. – PersonEntity: Name: NameFull: Patricia Rojas-Berrio, Sandra – PersonEntity: Name: NameFull: Montoya-Restrepo, Alexandra IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: jan-mar2020 Type: published Y: 2020 Identifiers: – Type: issn-print Value: 01215051 Numbering: – Type: volume Value: 30 – Type: issue Value: 75 Titles: – TitleFull: Innovar: Revista de Ciencias Administrativas y Sociales Type: main |
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