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Cambios causados por la pandemia por covid-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica.

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Title: Cambios causados por la pandemia por covid-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica.
Alternate Title: CHANGES IN THE DIGITAL MARKETING STRATEGY OF EXPORTING SMES IN COSTA RICA AS A RESULT OF THE COVID-19 PANDEMIC.
LES CHANGEMENTS CAUSÉS PAR LA PANDÉMIE DE COVID-19 DANS LA STRATÉGIE DE MARKETING NUMÉRIQUE DES PME EXPORTATRICES DE COSTA RICA.
MUDANÇAS CAUSADAS PELA PANDEMIA DA COVID-19 NA ESTRATÉGIA DE MARKETING DIGITAL EM PMES EXPORTADORAS DA COSTA RICA.
Authors: Jiménez Arias, María Laura1 marialaura0498@gmail.com, Gutiérrez, Susan Arce2 sarce@tec.ac.cr, Faith-Vargas, Margie3 mfaith@tec.ac.cr
Source: Innovar: Revista de Ciencias Administrativas y Sociales. oct-dec 2022, Vol. 32 Issue 86, p75-87. 13p.
Database: Sociology Source Ultimate
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  Data: Cambios causados por la pandemia por covid-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica.
– Name: TitleAlt
  Label: Alternate Title
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  Data: CHANGES IN THE DIGITAL MARKETING STRATEGY OF EXPORTING SMES IN COSTA RICA AS A RESULT OF THE COVID-19 PANDEMIC.<br />LES CHANGEMENTS CAUSÉS PAR LA PANDÉMIE DE COVID-19 DANS LA STRATÉGIE DE MARKETING NUMÉRIQUE DES PME EXPORTATRICES DE COSTA RICA.<br />MUDANÇAS CAUSADAS PELA PANDEMIA DA COVID-19 NA ESTRATÉGIA DE MARKETING DIGITAL EM PMES EXPORTADORAS DA COSTA RICA.
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  Data: <searchLink fieldCode="AR" term="%22Jiménez+Arias%2C+María+Laura%22">Jiménez Arias, María Laura</searchLink><relatesTo>1</relatesTo><i> marialaura0498@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Gutiérrez%2C+Susan+Arce%22">Gutiérrez, Susan Arce</searchLink><relatesTo>2</relatesTo><i> sarce@tec.ac.cr</i><br /><searchLink fieldCode="AR" term="%22Faith-Vargas%2C+Margie%22">Faith-Vargas, Margie</searchLink><relatesTo>3</relatesTo><i> mfaith@tec.ac.cr</i>
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  Data: <searchLink fieldCode="JN" term="%22Innovar%3A+Revista+de+Ciencias+Administrativas+y+Sociales%22">Innovar: Revista de Ciencias Administrativas y Sociales</searchLink>. oct-dec 2022, Vol. 32 Issue 86, p75-87. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=159513040
RecordInfo BibRecord:
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        Value: 10.15446/innovar.v32n86.104662
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      – Code: spa
        Text: Spanish
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      – TitleFull: Cambios causados por la pandemia por covid-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica.
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            NameFull: Jiménez Arias, María Laura
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            NameFull: Gutiérrez, Susan Arce
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            NameFull: Faith-Vargas, Margie
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            – D: 01
              M: 10
              Text: oct-dec 2022
              Type: published
              Y: 2022
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              Value: 32
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            – TitleFull: Innovar: Revista de Ciencias Administrativas y Sociales
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