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Evaluación de los efectos de la confianza del consumidor sobre el boca-oído electrónico (e-WoM) en tiendas de comercio electrónico en Colombia.

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Title: Evaluación de los efectos de la confianza del consumidor sobre el boca-oído electrónico (e-WoM) en tiendas de comercio electrónico en Colombia.
Alternate Title: EVALUATION OF THE EFFECTS OF CONSUMER TRUST ON ELECTRONIC WORD-OF-MOUTH (E-WOM) IN E-COMMERCE STORES IN COLOMBIA.
UNE ÉVALUATION DES EFFETS DE LA CONFIANCE DES CONSOMMATEURS SUR LE BOUCHE-À-OREILLE ÉLECTRONIQUE (E-WOM) DANS LES MAGASINS DE COMMERCE ÉLECTRONIQUE EN COLOMBIE.
AVALIAÇÃO DOS EFEITOS DA CONFIANÇA DO CONSUMIDOR SOBRE O BOCA A BOCA ELETRÔNICO (EWON) EM LOJAS DE COMÉRCIO ELETRÔNICO NA COLÔMBIA.
Authors: Hernández Diaz, Linda Rocio1,2 lihernandezd@unal.edu.co
Source: Innovar: Revista de Ciencias Administrativas y Sociales. ene-mar2023, Vol. 33 Issue 87, p123-137. 15p.
Database: Sociology Source Ultimate
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  Data: Evaluación de los efectos de la confianza del consumidor sobre el boca-oído electrónico (e-WoM) en tiendas de comercio electrónico en Colombia.
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  Data: EVALUATION OF THE EFFECTS OF CONSUMER TRUST ON ELECTRONIC WORD-OF-MOUTH (E-WOM) IN E-COMMERCE STORES IN COLOMBIA.<br />UNE ÉVALUATION DES EFFETS DE LA CONFIANCE DES CONSOMMATEURS SUR LE BOUCHE-À-OREILLE ÉLECTRONIQUE (E-WOM) DANS LES MAGASINS DE COMMERCE ÉLECTRONIQUE EN COLOMBIE.<br />AVALIAÇÃO DOS EFEITOS DA CONFIANÇA DO CONSUMIDOR SOBRE O BOCA A BOCA ELETRÔNICO (EWON) EM LOJAS DE COMÉRCIO ELETRÔNICO NA COLÔMBIA.
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  Data: <searchLink fieldCode="AR" term="%22Hernández+Diaz%2C+Linda+Rocio%22">Hernández Diaz, Linda Rocio</searchLink><relatesTo>1,2</relatesTo><i> lihernandezd@unal.edu.co</i>
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        Value: 10.15446/innovar.v33n87.105513
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        Text: Spanish
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        StartPage: 123
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      – TitleFull: Evaluación de los efectos de la confianza del consumidor sobre el boca-oído electrónico (e-WoM) en tiendas de comercio electrónico en Colombia.
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              Text: ene-mar2023
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              Y: 2023
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              Value: 33
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              Value: 87
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