Influencia de los marcos promocionales de ganancia en las decisiones de compra de consumidores de detergente en tienda online: un aporte experimental en el canal de la covid-19.
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| Title: | Influencia de los marcos promocionales de ganancia en las decisiones de compra de consumidores de detergente en tienda online: un aporte experimental en el canal de la covid-19. |
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| Alternate Title: | INFLUENCE OF PROMOTIONAL PROFIT FRAMEWORKS ON THE PURCHASING DECISIONS OF DETERGENT CONSUMERS IN ONLINE STORES: AN EXPERIMENTAL CONTRIBUTION IN THE COVID-19 CHANNEL. L'INFLUENCE DES CADRES DE PROFIT PROMOTIONNEL SUR LES DÉCISIONS D'ACHAT DES CONSOMMATEURS DE DÉTERGENTS EN LIGNE : UNE CONTRIBUTION EXPÉRIMENTALE DANS LE CANAL COVID-19. INFLUÊNCIA DAS ESTRUTURAS PROMOCIONAIS DE LUCRO NAS DECISÕES DE COMPRA DE CONSUMIDORES DE DETERGENTE EM LOJA ON-LINE: UMA COLABORAÇÃO EXPERIMENTAL NO CONTEXTO DA COVID-19. |
| Authors: | Bermúdez Sosa, Herbert Jair1,2 hjbermudezs@unal.edu.co, Duque-Oliva, Edison Jair2,3 ejduqueo@unal.edu.co |
| Source: | Innovar: Revista de Ciencias Administrativas y Sociales. ene-mar2023, Vol. 33 Issue 87, p139-156. 18p. |
| Database: | Sociology Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: sxi DbLabel: Sociology Source Ultimate An: 161496185 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Influencia de los marcos promocionales de ganancia en las decisiones de compra de consumidores de detergente en tienda online: un aporte experimental en el canal de la covid-19. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: INFLUENCE OF PROMOTIONAL PROFIT FRAMEWORKS ON THE PURCHASING DECISIONS OF DETERGENT CONSUMERS IN ONLINE STORES: AN EXPERIMENTAL CONTRIBUTION IN THE COVID-19 CHANNEL.<br />L'INFLUENCE DES CADRES DE PROFIT PROMOTIONNEL SUR LES DÉCISIONS D'ACHAT DES CONSOMMATEURS DE DÉTERGENTS EN LIGNE : UNE CONTRIBUTION EXPÉRIMENTALE DANS LE CANAL COVID-19.<br />INFLUÊNCIA DAS ESTRUTURAS PROMOCIONAIS DE LUCRO NAS DECISÕES DE COMPRA DE CONSUMIDORES DE DETERGENTE EM LOJA ON-LINE: UMA COLABORAÇÃO EXPERIMENTAL NO CONTEXTO DA COVID-19. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Bermúdez+Sosa%2C+Herbert+Jair%22">Bermúdez Sosa, Herbert Jair</searchLink><relatesTo>1,2</relatesTo><i> hjbermudezs@unal.edu.co</i><br /><searchLink fieldCode="AR" term="%22Duque-Oliva%2C+Edison+Jair%22">Duque-Oliva, Edison Jair</searchLink><relatesTo>2,3</relatesTo><i> ejduqueo@unal.edu.co</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Innovar%3A+Revista+de+Ciencias+Administrativas+y+Sociales%22">Innovar: Revista de Ciencias Administrativas y Sociales</searchLink>. ene-mar2023, Vol. 33 Issue 87, p139-156. 18p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=161496185 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.15446/innovar.v33n87.105514 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 18 StartPage: 139 Titles: – TitleFull: Influencia de los marcos promocionales de ganancia en las decisiones de compra de consumidores de detergente en tienda online: un aporte experimental en el canal de la covid-19. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Bermúdez Sosa, Herbert Jair – PersonEntity: Name: NameFull: Duque-Oliva, Edison Jair IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: ene-mar2023 Type: published Y: 2023 Identifiers: – Type: issn-print Value: 01215051 Numbering: – Type: volume Value: 33 – Type: issue Value: 87 Titles: – TitleFull: Innovar: Revista de Ciencias Administrativas y Sociales Type: main |
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