La influencia de la comunicación del branding a través del envase en la selección de productos de alimentación en España: análisis de envases de galletas familiares.
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| Title: | La influencia de la comunicación del branding a través del envase en la selección de productos de alimentación en España: análisis de envases de galletas familiares. |
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| Alternate Title: | The Influence of Branding Communication Through Packaging on the Selection of Food Products in Spain: Analysis of Family Biscuit Packaging. A influência da comunicação da marca através da embalagem na seleção de produtos alimentares em Espanha: análise de embalagens familiares de biscoitos. |
| Authors: | Guerrero-Navarro, Daniel1 dguerrero@uma.es, Cristófol-Rodríguez, Carmen2 carcrir@uma.es, Ángel García-Muñoz, Miguel3 miguel.angel.garcia.96@uma.es |
| Source: | Revista Anagramas. ene-jun2023, Vol. 21 Issue 42, p1-32. 32p. |
| Database: | Sociology Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: sxi DbLabel: Sociology Source Ultimate An: 163444793 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: La influencia de la comunicación del branding a través del envase en la selección de productos de alimentación en España: análisis de envases de galletas familiares. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: The Influence of Branding Communication Through Packaging on the Selection of Food Products in Spain: Analysis of Family Biscuit Packaging.<br />A influência da comunicação da marca através da embalagem na seleção de produtos alimentares em Espanha: análise de embalagens familiares de biscoitos. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Guerrero-Navarro%2C+Daniel%22">Guerrero-Navarro, Daniel</searchLink><relatesTo>1</relatesTo><i> dguerrero@uma.es</i><br /><searchLink fieldCode="AR" term="%22Cristófol-Rodríguez%2C+Carmen%22">Cristófol-Rodríguez, Carmen</searchLink><relatesTo>2</relatesTo><i> carcrir@uma.es</i><br /><searchLink fieldCode="AR" term="%22Ángel+García-Muñoz%2C+Miguel%22">Ángel García-Muñoz, Miguel</searchLink><relatesTo>3</relatesTo><i> miguel.angel.garcia.96@uma.es</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Revista+Anagramas%22">Revista Anagramas</searchLink>. ene-jun2023, Vol. 21 Issue 42, p1-32. 32p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=163444793 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.22395/angr.v21n42a11 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 32 StartPage: 1 Titles: – TitleFull: La influencia de la comunicación del branding a través del envase en la selección de productos de alimentación en España: análisis de envases de galletas familiares. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Guerrero-Navarro, Daniel – PersonEntity: Name: NameFull: Cristófol-Rodríguez, Carmen – PersonEntity: Name: NameFull: Ángel García-Muñoz, Miguel IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: ene-jun2023 Type: published Y: 2023 Identifiers: – Type: issn-print Value: 16922522 Numbering: – Type: volume Value: 21 – Type: issue Value: 42 Titles: – TitleFull: Revista Anagramas Type: main |
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