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Promoting customer loyalty through e-marketing communication at commercial banks.

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Title: Promoting customer loyalty through e-marketing communication at commercial banks.
Authors: Nguyen Quoc Anh1, Tang My Sang2, Duong Phuong Thao Pham3 pdpthao@ueh.edu.vn
Source: NURTURE: Journal of Pakistan Home Economics Association. Sep2023, Vol. 17 Issue 3, p335-344. 10p.
Database: Sociology Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.55951/nurture.v17i3.340
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 10
        StartPage: 335
    Titles:
      – TitleFull: Promoting customer loyalty through e-marketing communication at commercial banks.
        Type: main
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          Name:
            NameFull: Nguyen Quoc Anh
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          Name:
            NameFull: Tang My Sang
      – PersonEntity:
          Name:
            NameFull: Duong Phuong Thao Pham
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          Dates:
            – D: 01
              M: 09
              Text: Sep2023
              Type: published
              Y: 2023
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              Value: 17
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              Value: 3
          Titles:
            – TitleFull: NURTURE: Journal of Pakistan Home Economics Association
              Type: main
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