Promoting customer loyalty through e-marketing communication at commercial banks.
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| Title: | Promoting customer loyalty through e-marketing communication at commercial banks. |
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| Authors: | Nguyen Quoc Anh1, Tang My Sang2, Duong Phuong Thao Pham3 pdpthao@ueh.edu.vn |
| Source: | NURTURE: Journal of Pakistan Home Economics Association. Sep2023, Vol. 17 Issue 3, p335-344. 10p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 19941625 |
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| DOI: | 10.55951/nurture.v17i3.340 |
