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Gestión de marca cultural y digital: estrategias para promover sitios del patrimonio de la humanidad.

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Title: Gestión de marca cultural y digital: estrategias para promover sitios del patrimonio de la humanidad.
Alternate Title: Cultural and digital branding: strategies to promote world heritage sites.
Authors: Ruiz-Ruiz, Ingrid Ninoshka1 iruirui1@upv.edu.es, Teruel-Serrano, María Dolores2 dteruel@upv.es
Source: Santander. Estudios de Patrimonio. 2024, Issue 7, p475-497. 23p.
Database: Sociology Source Ultimate
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      – Type: doi
        Value: 10.22429/euc2024.sep.07.14
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      – Code: spa
        Text: Spanish
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        PageCount: 23
        StartPage: 475
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      – TitleFull: Gestión de marca cultural y digital: estrategias para promover sitios del patrimonio de la humanidad.
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            NameFull: Teruel-Serrano, María Dolores
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              Text: 2024
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              Value: 7
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            – TitleFull: Santander. Estudios de Patrimonio
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