APA (7th ed.) Citation

Cairney, J., & Burton, R. (2025). Savvy athletes and new technology are flipping traditional sports marketing on its head. Conversation (Conversation Media Group Ltd), N.PAG.

Chicago Style (17th ed.) Citation

Cairney, John, and Rick Burton. "Savvy Athletes and New Technology Are Flipping Traditional Sports Marketing on Its Head." Conversation (Conversation Media Group Ltd) 2025: N.PAG.

MLA (9th ed.) Citation

Cairney, John, and Rick Burton. "Savvy Athletes and New Technology Are Flipping Traditional Sports Marketing on Its Head." Conversation (Conversation Media Group Ltd), 2025, p. N.PAG.