Savvy athletes and new technology are flipping traditional sports marketing on its head.
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| Title: | Savvy athletes and new technology are flipping traditional sports marketing on its head. |
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| Authors: | Cairney, John1 (AUTHOR), Burton, Rick2 (AUTHOR) |
| Source: | Conversation (Conversation Media Group Ltd). 5/1/2025, pN.PAG-N.PAG. 1p. |
| Database: | Sociology Source Ultimate |
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