Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?
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| Title: | Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse? |
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| Authors: | Sidorenko-Bautista, Pavel1 (AUTHOR) pavel.sidorenkobautista@unir.net, Castillo-Abdul, Bárbara2,3 (AUTHOR), Herranz-de-la-Casa, José-María4 (AUTHOR), Abellán-Hernández, María1 (AUTHOR) |
| Source: | Cogent Social Sciences. Dec2025, Vol. 11 Issue 1, p1-21. 21p. |
| Database: | Sociology Source Ultimate |
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| ISSN: | 23311886 |
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| DOI: | 10.1080/23311886.2025.2458058 |
