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Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?

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Title: Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?
Authors: Sidorenko-Bautista, Pavel1 (AUTHOR) pavel.sidorenkobautista@unir.net, Castillo-Abdul, Bárbara2,3 (AUTHOR), Herranz-de-la-Casa, José-María4 (AUTHOR), Abellán-Hernández, María1 (AUTHOR)
Source: Cogent Social Sciences. Dec2025, Vol. 11 Issue 1, p1-21. 21p.
Database: Sociology Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Cogent+Social+Sciences%22">Cogent Social Sciences</searchLink>. Dec2025, Vol. 11 Issue 1, p1-21. 21p.
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        Value: 10.1080/23311886.2025.2458058
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        Text: English
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              Text: Dec2025
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