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Análisis de efectividad del product placement en el cine de suspense psicológico en España.

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Title: Análisis de efectividad del product placement en el cine de suspense psicológico en España.
Alternate Title: Analysis of product placement effectiveness in psychological thrillers in Spain.
Análise da efetividade do product placement no cinema de suspense psicológico na Espanha.
Authors: Gutiérrez-Aragón, Óscar1,2 oscar.gutierrez@eum.es, Testera-Fuertes, Adrián3,4 atestera@uemc.es, Fondevila-Gascón, Joan-Francesc5,6 jf.fondevila@eum.es, Urban-Mendoza, Vanessa7,8 vanessa.urdoza9@gmail.com
Source: Revista Anagramas. Jul-Dec2025, Vol. 24 Issue 47, p1-25. 25p.
Database: Sociology Source Ultimate
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Header DbId: sxi
DbLabel: Sociology Source Ultimate
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Análisis de efectividad del product placement en el cine de suspense psicológico en España.
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  Data: Analysis of product placement effectiveness in psychological thrillers in Spain.<br />Análise da efetividade do product placement no cinema de suspense psicológico na Espanha.
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  Data: <searchLink fieldCode="JN" term="%22Revista+Anagramas%22">Revista Anagramas</searchLink>. Jul-Dec2025, Vol. 24 Issue 47, p1-25. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=190726066
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        Value: 10.22395/angr.v24n47a02
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      – Code: spa
        Text: Spanish
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      – TitleFull: Análisis de efectividad del product placement en el cine de suspense psicológico en España.
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            NameFull: Gutiérrez-Aragón, Óscar
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            NameFull: Testera-Fuertes, Adrián
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            NameFull: Fondevila-Gascón, Joan-Francesc
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            NameFull: Urban-Mendoza, Vanessa
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            – D: 01
              M: 07
              Text: Jul-Dec2025
              Type: published
              Y: 2025
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              Value: 24
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              Value: 47
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