View in EDS PDF Full Text

Factores estratégicos de marketing en redes sociales: sector restaurantero de Playas de Rosarito, Baja California.

Saved in:
Bibliographic Details
Title: Factores estratégicos de marketing en redes sociales: sector restaurantero de Playas de Rosarito, Baja California.
Alternate Title: Strategic factors of social media marketing: The restaurant sector in Rosarito Beach, Baja California.
Authors: Portal-Díaz, Isabel1 Isabel.portal@uabc.edu.mx, Miranda-Zavala, Ana María1 amiranda@uabc.edu.mx, Cruz-Estrada, Isaac1 icruz@uabc.edu.mx
Source: Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional. ene-jun2026, Vol. 36 Issue 67, p1-23. 23p.
Database: Sociology Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: sxi
DbLabel: Sociology Source Ultimate
An: 193860633
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Factores estratégicos de marketing en redes sociales: sector restaurantero de Playas de Rosarito, Baja California.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Strategic factors of social media marketing: The restaurant sector in Rosarito Beach, Baja California.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Portal-Díaz%2C+Isabel%22">Portal-Díaz, Isabel</searchLink><relatesTo>1</relatesTo><i> Isabel.portal@uabc.edu.mx</i><br /><searchLink fieldCode="AR" term="%22Miranda-Zavala%2C+Ana+María%22">Miranda-Zavala, Ana María</searchLink><relatesTo>1</relatesTo><i> amiranda@uabc.edu.mx</i><br /><searchLink fieldCode="AR" term="%22Cruz-Estrada%2C+Isaac%22">Cruz-Estrada, Isaac</searchLink><relatesTo>1</relatesTo><i> icruz@uabc.edu.mx</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Estudios+Sociales%3A+Revista+de+Alimentación+Contemporánea+y+Desarrollo+Regional%22">Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional</searchLink>. ene-jun2026, Vol. 36 Issue 67, p1-23. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=193860633
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.24836/es.v36i67.1702e261702
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 1
    Titles:
      – TitleFull: Factores estratégicos de marketing en redes sociales: sector restaurantero de Playas de Rosarito, Baja California.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Portal-Díaz, Isabel
      – PersonEntity:
          Name:
            NameFull: Miranda-Zavala, Ana María
      – PersonEntity:
          Name:
            NameFull: Cruz-Estrada, Isaac
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: ene-jun2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 01884557
          Numbering:
            – Type: volume
              Value: 36
            – Type: issue
              Value: 67
          Titles:
            – TitleFull: Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional
              Type: main
ResultId 1