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Cultural Sustainability Through Craft Integration in Indian Fashion: Strategic Capability to Enhance Business Performance.

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Title: Cultural Sustainability Through Craft Integration in Indian Fashion: Strategic Capability to Enhance Business Performance.
Authors: Agrawal, Aditi1 aditi.agrawal1@nift.ac.in, Gandhi, Archana1 archana.gandhi@nift.ac.in
Source: International Journal of Social Sustainability in Economic, Social & Cultural Context. Jun2026, Vol. 22 Issue 1, p87-110. 24p.
Database: Sociology Source Ultimate
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        Value: 10.18848/2325-1115/CGP/v22i01/87-110
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 87
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      – TitleFull: Cultural Sustainability Through Craft Integration in Indian Fashion: Strategic Capability to Enhance Business Performance.
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              Text: Jun2026
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              Y: 2026
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