The effects of applying a hybrid method with a macro-micro approach for market research in the telecommunication industry.
Saved in:
| Title: | The effects of applying a hybrid method with a macro-micro approach for market research in the telecommunication industry. |
|---|---|
| Authors: | Lin, Chen-Ju1 jzlin0208@gmail.com, Li, Ci-Rong2 cirongli@gmail.com, Chu, Chih-Peng3 chpchu@mail.ndhu.edu.tw |
| Source: | Quality & Quantity. Jun2011, Vol. 45 Issue 4, p829-843. 15p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 00335177 |
|---|---|
| DOI: | 10.1007/s11135-010-9374-0 |
