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The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail.

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Title: The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail.
Authors: Jin, Rongren1 (AUTHOR), Baek, Eunsoo1 (AUTHOR) ebaek@hanyang.ac.kr, Oh, Grace Ga-Eun2 (AUTHOR)
Source: Fashion & Textiles (2198-0802). 12/15/2025, Vol. 12 Issue 1, p1-25. 25p.
Database: Textile Technology Complete
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Header DbId: teh
DbLabel: Textile Technology Complete
An: 190318309
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PubType: Academic Journal
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        Value: 10.1186/s40691-025-00449-4
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      – Code: eng
        Text: English
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