Similitudes y diferencias transgeneracionales en el consumo de contenidos audiovisuales en España.
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| Title: | Similitudes y diferencias transgeneracionales en el consumo de contenidos audiovisuales en España. (Spanish). |
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| Alternate Title: | Similarities and Differences in Audiovisual Content Consumption Across Generations in Spain. (English) Semelhanças e diferenças transgeracionais no consumo de conteúdo audiovisual na Espanha. (Portuguese) |
| Authors: | Salgado Santamaría, María del Carmen, Jivkova Semova, Dimitrina, Sánchez, Javier Pérez |
| Source: | Palabra Clave. 2025, Vol. 28 Issue 2, p1-28. 28p. |
| Subjects: | AGE groups, TELEVISION game programs, OLD age, CHI-squared test, REALITY television programs |
| Abstract (English): | This study focuses on the variations and preferences in audiovisual consumption, based on a survey directed at the adult Spanish population, analyzing gender and age parameters using data from 1,007 responses. The findings were examined through the t of Student test and the chi-square test. The comparison between the age groups of 18-24 years and those over 65 years is particularly interesting, as both differences and similarities in audiovisual content consumption are detected. Fiction is shown to be priority content in the preferences of all users. News, although having a high percentage of preference among respondents, are heavily influenced by age, with significant differences observed between the younger and older age groups (18-24 and over 65), as well as in other audiovisual genres such as game shows, reality shows, art and culture programs, and cooking shows. The younger age groups in the study tend to consume audiovisual content mainly through mobile phones, although television remains the primary device for the rest of the groups. In general, the 25 to 34 year old age group exhibits an intermediate behavior in terms of audiovisual content and preferences, positioned between the younger age groups and the rest of the older viewers. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Este estudio se centra en las variaciones y preferencias de consumo audiovisual, a partir de una encuesta dirigida a la sociedad española mayor de edad, analizando los parámetros de género y edad basada en 1007 respuestas. Los datos se han analizado a través de la prueba t de Student y el test chi-cuadrado. Resulta especialmente interesante la comparativa entre las franjas de 18-24 años y mayores de 65 años, en las que se detectan tanto diferencias como similitudes en el consumo de contenidos audiovisuales. La ficción se muestra como un contenido sólido y prioritario en las preferencias de todos los usuarios. Los informativos, aunque tienen un alto porcentaje de predilección entre los encuestados, se ven muy influenciados por la edad, observándose diferencias significativas entre las franjas de menor y mayor edad (18-24 y mayores de 65), al igual que en otros géneros audiovisuales, como concursos, realities, programas de arte y cultura, y de cocina. Las franjas de edad más jóvenes del estudio tienden a consumir los contenidos audiovisuales principalmente a través del móvil, aunque la televisión sigue siendo el principal dispositivo en el resto de los grupos. En general, la franja de 25 a 34 años tiene un comportamiento fronterizo en cuanto a los contenidos audiovisuales y preferencias, situándose entre los grupos de menor edad y el resto de los espectadores de mayor edad. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Este estudo investiga as variações e preferências no consumo audiovisual com base em uma pesquisa realizada com a população espanhola maior de idade, considerando os parâmetros de gênero e idade a partir de 1007 respostas. Os dados foram analisados por meio do teste t de Student e do teste qui-quadrado. Destaca-se a comparação entre as faixas etárias de 18 a 24 anos e de 65 anos ou mais, nas quais foram detectadas diferenças e semelhanças no consumo de conteúdo audiovisual. A ficção se mostra um gênero sólido e prioritário entre as preferências de todos os participantes. Os programas jornalísticos, embora apresentem alto índice de preferência entre os pesquisados, são fortemente influenciados pela idade, com diferenças significativas entre os grupos mais jovens e os mais velhas (18-24 e 65 anos ou mais). O mesmo ocorre em outros gêneros audiovisuais, como competições, reality shows, programas de arte e cultura e programas de culinária. As faixas etárias mais jovens do estudo tendem a consumir conteúdo audiovisual principalmente pelo celular, embora a televisão continue sendo o principal dispositivo para os demais grupos. Em geral, a faixa etária de 25 a 34 anos tem um comportamento limítrofe em relação ao consumo de conteúdo audiovisual e às preferências, situando-se entre os grupos mais jovens e os demais espectadores mais velhos. [ABSTRACT FROM AUTHOR] |
| Database: | Referencia Latina |
| Abstract: | This study focuses on the variations and preferences in audiovisual consumption, based on a survey directed at the adult Spanish population, analyzing gender and age parameters using data from 1,007 responses. The findings were examined through the t of Student test and the chi-square test. The comparison between the age groups of 18-24 years and those over 65 years is particularly interesting, as both differences and similarities in audiovisual content consumption are detected. Fiction is shown to be priority content in the preferences of all users. News, although having a high percentage of preference among respondents, are heavily influenced by age, with significant differences observed between the younger and older age groups (18-24 and over 65), as well as in other audiovisual genres such as game shows, reality shows, art and culture programs, and cooking shows. The younger age groups in the study tend to consume audiovisual content mainly through mobile phones, although television remains the primary device for the rest of the groups. In general, the 25 to 34 year old age group exhibits an intermediate behavior in terms of audiovisual content and preferences, positioned between the younger age groups and the rest of the older viewers. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01228285 |
| DOI: | 10.5294/pacla.2025.28.2.2 |
