Teorías y trasfondo de las relaciones públicas internacionales.
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| Title: | Teorías y trasfondo de las relaciones públicas internacionales. (Spanish). |
|---|---|
| Alternate Title: | International Public Relations: Theories and Background. (English) |
| Authors: | Soto-Vélez, Ivette |
| Source: | Palabra Clave. jun2009, Vol. 12 Issue 1, p121-138. 18p. |
| Subjects: | PUBLIC relations, INTERNATIONAL markets, JOURNALISM & public relations, GLOBALIZATION, CORPORATE culture, CORPORATE governance, CORPORATE communications, CORPORATE image |
| Abstract (English): | As a result of the Second World War and globalization, we have entered a new era marked by international public relations. Today, everything is done for export, on a global level for the benefit of other countries and other companies, as a way to make more money. Hence, public relations have become international. This new branch of public relations requires a careful look at its origin and the theories behind it; namely, global society, culture, comparative corporate management, and the communication and image theory. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Como consecuencia de la Segunda Guerra Mundial y la globalización hemos entrado en una nueva era marcada por las relaciones públicas internacionales, ahora todo se hace con el fin de exportarlo, de hacerlo global para el beneficio de otros países y otras empresas y, de esta forma, producir más dinero. Por esta razón las relaciones públicas se convierten en internacionales. Ante esta nueva rama de dichas relaciones es necesario estudiar su origen y las teorías que la influencian: sociedad global, cultura, gerencia corporativa comparativa, teoría de la comunicación y la imagen. [ABSTRACT FROM AUTHOR] |
| Database: | Referencia Latina |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: zah DbLabel: Referencia Latina An: 44454015 RelevancyScore: 913 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 913.48291015625 |
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| Items | – Name: Title Label: Title Group: Ti Data: Teorías y trasfondo de las relaciones públicas internacionales. <i>(Spanish). </i> – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: International Public Relations: Theories and Background.<i> (English)</i> – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Soto-Vélez%2C+Ivette%22">Soto-Vélez, Ivette</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Palabra+Clave%22">Palabra Clave</searchLink>. jun2009, Vol. 12 Issue 1, p121-138. 18p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22PUBLIC+relations%22">PUBLIC relations</searchLink><br /><searchLink fieldCode="DE" term="%22INTERNATIONAL+markets%22">INTERNATIONAL markets</searchLink><br /><searchLink fieldCode="DE" term="%22JOURNALISM+%26+public+relations%22">JOURNALISM & public relations</searchLink><br /><searchLink fieldCode="DE" term="%22GLOBALIZATION%22">GLOBALIZATION</searchLink><br /><searchLink fieldCode="DE" term="%22CORPORATE+culture%22">CORPORATE culture</searchLink><br /><searchLink fieldCode="DE" term="%22CORPORATE+governance%22">CORPORATE governance</searchLink><br /><searchLink fieldCode="DE" term="%22CORPORATE+communications%22">CORPORATE communications</searchLink><br /><searchLink fieldCode="DE" term="%22CORPORATE+image%22">CORPORATE image</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: As a result of the Second World War and globalization, we have entered a new era marked by international public relations. Today, everything is done for export, on a global level for the benefit of other countries and other companies, as a way to make more money. Hence, public relations have become international. This new branch of public relations requires a careful look at its origin and the theories behind it; namely, global society, culture, comparative corporate management, and the communication and image theory. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Como consecuencia de la Segunda Guerra Mundial y la globalización hemos entrado en una nueva era marcada por las relaciones públicas internacionales, ahora todo se hace con el fin de exportarlo, de hacerlo global para el beneficio de otros países y otras empresas y, de esta forma, producir más dinero. Por esta razón las relaciones públicas se convierten en internacionales. Ante esta nueva rama de dichas relaciones es necesario estudiar su origen y las teorías que la influencian: sociedad global, cultura, gerencia corporativa comparativa, teoría de la comunicación y la imagen. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=zah&AN=44454015 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 18 StartPage: 121 Subjects: – SubjectFull: PUBLIC relations Type: general – SubjectFull: INTERNATIONAL markets Type: general – SubjectFull: JOURNALISM & public relations Type: general – SubjectFull: GLOBALIZATION Type: general – SubjectFull: CORPORATE culture Type: general – SubjectFull: CORPORATE governance Type: general – SubjectFull: CORPORATE communications Type: general – SubjectFull: CORPORATE image Type: general Titles: – TitleFull: Teorías y trasfondo de las relaciones públicas internacionales. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Soto-Vélez, Ivette IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: jun2009 Type: published Y: 2009 Identifiers: – Type: issn-print Value: 01228285 Numbering: – Type: volume Value: 12 – Type: issue Value: 1 Titles: – TitleFull: Palabra Clave Type: main |
| ResultId | 1 |
