View in EDS PDF Full Text

La política relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo.

Saved in:
Bibliographic Details
Title: La política relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo. (Spanish).
Alternate Title: Politics Reported: Barack Obama's Storytelling Within the Frame of Operation Geronimo. (English)
A política relatada: o storytelling de Barack Obama no âmbito da Operação Gerônimo. (Portuguese)
Authors: López-Hermida-Russo, Alberto Pedro, Vargas-Monardes, Josefina
Source: Palabra Clave. jun2013, Vol. 16 Issue 1, p12-44. 33p.
Subjects: POLITICAL science, OBAMA, Barack, 1961-, STORYTELLING, OPERATION Geronimo I, 1966, COMMUNICATION, LEADERS, CITIZENS
Abstract (English): The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can conquer the most important asset in communication today: the citizens' time. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): El caudal de información en el que nos movemos actualmente exige que el político, como otros líderes que quieran transmitir un mensaje, deba competir con innumerables pantallas y datos. El storytelling surge en los últimos años como técnica efectiva para que el mensaje proveniente del líder social logre conquistar el bien más preciado en el mundo de la comunicación actual: el tiempo del ciudadano. [ABSTRACT FROM AUTHOR]
Abstract (Portuguese): A quantidade de informação na qual nos movemos atualmente exige que o político, bem como outros líderes que quiserem transmitir uma mensagem, compita com inumeráveis telas e dados. O storytelling surge nos últimos anos como técnica efetiva para que a mensagem proveniente do líder social conquiste o bem mais valioso no mundo da comunicação total: o tempo do cidadão. [ABSTRACT FROM AUTHOR]
Database: Referencia Latina
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: zah
DbLabel: Referencia Latina
An: 87541953
RelevancyScore: 915
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 914.622131347656
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: La política relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo. <i>(Spanish). </i>
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Politics Reported: Barack Obama's Storytelling Within the Frame of Operation Geronimo.<i> (English)</i><br />A política relatada: o storytelling de Barack Obama no âmbito da Operação Gerônimo.<i> (Portuguese)</i>
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22López-Hermida-Russo%2C+Alberto+Pedro%22">López-Hermida-Russo, Alberto Pedro</searchLink><br /><searchLink fieldCode="AR" term="%22Vargas-Monardes%2C+Josefina%22">Vargas-Monardes, Josefina</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Palabra+Clave%22">Palabra Clave</searchLink>. jun2013, Vol. 16 Issue 1, p12-44. 33p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22POLITICAL+science%22">POLITICAL science</searchLink><br /><searchLink fieldCode="DE" term="%22OBAMA%2C+Barack%2C+1961-%22">OBAMA, Barack, 1961-</searchLink><br /><searchLink fieldCode="DE" term="%22STORYTELLING%22">STORYTELLING</searchLink><br /><searchLink fieldCode="DE" term="%22OPERATION+Geronimo+I%2C+1966%22">OPERATION Geronimo I, 1966</searchLink><br /><searchLink fieldCode="DE" term="%22COMMUNICATION%22">COMMUNICATION</searchLink><br /><searchLink fieldCode="DE" term="%22LEADERS%22">LEADERS</searchLink><br /><searchLink fieldCode="DE" term="%22CITIZENS%22">CITIZENS</searchLink>
– Name: Abstract
  Label: Abstract (English)
  Group: Ab
  Data: The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can conquer the most important asset in communication today: the citizens' time. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label: Abstract (Spanish)
  Group: Ab
  Data: El caudal de información en el que nos movemos actualmente exige que el político, como otros líderes que quieran transmitir un mensaje, deba competir con innumerables pantallas y datos. El storytelling surge en los últimos años como técnica efectiva para que el mensaje proveniente del líder social logre conquistar el bien más preciado en el mundo de la comunicación actual: el tiempo del ciudadano. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label: Abstract (Portuguese)
  Group: Ab
  Data: A quantidade de informação na qual nos movemos atualmente exige que o político, bem como outros líderes que quiserem transmitir uma mensagem, compita com inumeráveis telas e dados. O storytelling surge nos últimos anos como técnica efetiva para que a mensagem proveniente do líder social conquiste o bem mais valioso no mundo da comunicação total: o tempo do cidadão. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=zah&AN=87541953
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 33
        StartPage: 12
    Subjects:
      – SubjectFull: POLITICAL science
        Type: general
      – SubjectFull: OBAMA, Barack, 1961-
        Type: general
      – SubjectFull: STORYTELLING
        Type: general
      – SubjectFull: OPERATION Geronimo I, 1966
        Type: general
      – SubjectFull: COMMUNICATION
        Type: general
      – SubjectFull: LEADERS
        Type: general
      – SubjectFull: CITIZENS
        Type: general
    Titles:
      – TitleFull: La política relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: López-Hermida-Russo, Alberto Pedro
      – PersonEntity:
          Name:
            NameFull: Vargas-Monardes, Josefina
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: jun2013
              Type: published
              Y: 2013
          Identifiers:
            – Type: issn-print
              Value: 01228285
          Numbering:
            – Type: volume
              Value: 16
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Palabra Clave
              Type: main
ResultId 1