rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Conocimientos de marketing
  name:
    name part: Pinkoon, Damrong
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Panamericana Editorial
    date issued: ©2017
    date issued: 2017
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 188 páginas : ilustraciones ; 18 cm.
  table of contents: Conocimiento del mercadeo -- Marqueting global -- Estrategía de marketing -- Estretegía de marca -- Marketing de marca favorita -- Rotación de la marca -- Competencia entre marcas -- Marketing de estilo de vida -- Marketing de nuevo estilo
  target audience: general
  note: Damrong, Pinkoon.
  note: Título original Marketing know+How
  note: Incluye bibliografía
  subject:
    topic: Mercadeo
  subject:
    topic: Comportamiento del consumidor
  classification: 658.8 P655c
  related item:
    title info:
      title: Marketing know+How
  identifier: 9789583056307
  record info:
    record content source: CO-BoSNA
    record creation date: 190318
    record change date: 20260706162412.0
    record identifier: 000099605
    language of cataloging:
      language term: spa