rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: Los
    title: fundamentos del mercadeo
    sub title: de la idea al concepto
  name:
    name part: Zollondz, Hans-Dieter
    role:
      role term: creator
  name:
    name part: Kovacsis, Marta
    role:
      role term: traductor
  name:
    name part: Mahecha López, Javier R.
    role:
      role term: editor
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Panamericana editorial
    date issued: 2016
    issuance: monographic
  language:
    language term: spa
  language:
    language term: ger
  physical description:
    extent: 127 páginas. : ilustraciones ; 18 cm.
  table of contents: El mercado como una perspectiva integral y abierta --El concepto del mercadeo -- El regreso del cliente -- Gestión del mercadeo
  target audience: specialized
  note: Hans-Dieter, Zollondz; traductor Marta Kovacsics.
  note: Inluye índice y abreviaturas
  note: Título original Grundlangen marketing
  note: Incluye bibliografía
  subject:
    topic: Mercadeo
    topic: Administración
  subject:
    topic: Análisis de mercadeo
  classification: 658.8 Z867f
  related item:
    title info:
      title: Grundlangen marketing
  identifier: 9789583053597
  record info:
    record content source: CO-BoSNA
    record creation date: 190321
    record change date: 20260706162425.0
    record identifier: 000099744
    language of cataloging:
      language term: spa