http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xvii, 362 páginas : ilustraciones, fotográfias ; 28 cm.
The dinamics of business and ecomomics -- Business ethics and social responsibility -- The legal and regulatory enviroment -- Business in a borderless word -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets
O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.