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|a Liberos Hoppe, Eduardo
|e autor
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|a Inteligencia artificial para el marketing :
|b Cómo la tecnología revolucionará tu estrategia /
|c Eduardo Liberos Hoppe, Silvia Ahumada Luyando y Miranda Sánchez Ahumada
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| 250 |
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|a Primera edición
|
| 264 |
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1 |
|a Madrid :
|b ESIC Editorial,
|a Bogotá :
|b Alpha Editorial,
|c 2024
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| 300 |
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|a 382 páginas :
|b ilustraciones ;
|c 24 cm.
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|a texto
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|a sin mediación
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|a incluye códigos QR para acceso a plataformas IA
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|a incluye bibliografía
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| 505 |
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|a Introducción a la inteligencia artificial aplicada al ,marketing -- Análisis de datos -- Machine learning -- Usos de la inteligencia artificial en marketing -- Técnicas de inteligencia artificial para el marketing -- Prompts para chatbots -- Plataformas de IA en marketing.
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|x Innovaciones tecnológicas
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|a Ahumada Luyando, Silvia
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|a Sánchez Ahumada, Miranda
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