Merchandising práctico y rentabilidad : estratégias para conquistar la lealtad del cliente-prospecto-comprador-consumidor.
Contiene: 1. Merchandising. 2. Factores del merchandising. 3. Campos de aplicación del merchandising. 4. El cliente. 5. Surtido. 6. Lineal. 7. Aprovisionamiento de productos. 8. Disposición del mobiliario en el punto de venta. 9. Marcas nacionales. 10. Marcas privadas o propias. 11. Incidencia de lo...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
River's Gráficas Impresos,
1998.
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| Subjects: |
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