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|q Volumen 1
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|a 9586003027
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|a González Calvillo, Enrique
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| 245 |
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|a Franquicias :
|b la revolución de los 90, un enfoque legal y mercadotécnico del sistema más novedoso para hacer negocios en el mundo /
|c Enrique González Calvillo, Rodrigo González Calvillo.
|
| 260 |
|
|
|a Bogotá :
|b McGraw-Hill,
|c 1994.
|
| 300 |
|
|
|0 xvii, 111 páginas ;
|c 24 cm.
|
| 490 |
0 |
|
|a Serie McGraw-Hill. Comercio Internacional.
|v No. 1
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a La franquicia -- Las franquicias en el mundo -- La franquicia en México -- El marco legal de las franquicias -- Conceptos prácticos para el desarrollo de una franquicia -- Conceptos prácticos para la compra de una franquicia
|
| 650 |
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|a Franquicias (Comercio minorista)
|2 Armarc
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|a Comercio minorista
|2 Armarc
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| 650 |
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|a Mercadeo
|2 Armarc
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|a González Calvillo, Rodrigo
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