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|a Sallenave, Jean-Paul,
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|a Gerencia y planeación estratégica /
|c Jean-Paul Sallenave ; director editorial William Mejia B.
|
| 260 |
|
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|a Bogotá :
|b Grupo Editorial Norma,
|c ©1990.
|
| 300 |
|
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|a xi, 283 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice alfabético
|
| 505 |
0 |
|
|a La acción empresarial -- El gerente general -- Objetivos y estrategias -- Utilidades -- Crecimiento -- La capacidad de competencia -- Arquitectura de la estrategia -- El análisis estratégico -- Le decisiòn estratégica -- La estrategia internacional de la empresa -- Estrategia y cultura.
|
| 650 |
1 |
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|a Planificación estratégica
|2 Armarc
|
| 650 |
2 |
7 |
|a Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Planificación empresarial
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|
| 650 |
2 |
7 |
|a Competencia económica
|2 Armarc
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| 700 |
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|a Mejía B., William,
|e editor
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