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|a Gusó Sierra, Andrés
|d 1954-
|e autor
|
| 245 |
1 |
0 |
|a Visual merchandising y tecnología :
|b seducir al shopper en el punto de venta /
|c Andrés Sierra Gusó.
|
| 260 |
|
|
|a Madrid :
|b ESIC,
|c ©2016.
|
| 300 |
|
|
|a 46 páginas :
|b ilustraciones ;
|c 30 cm.
|
| 490 |
0 |
|
|a Cuadernos de documentación
|
| 505 |
0 |
|
|a Introducción al visual merchandaising -- Diseño del establecimiento -- El uso del color -- El staff -- La animación de la tienda -- La tecnología aplicada en el PDV
|
| 650 |
1 |
7 |
|a Publicidad
|2 Armarc
|
| 650 |
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7 |
|a Promoción de ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Exhibición de mercancias
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| 650 |
2 |
7 |
|a Canales de comercialización
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