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|a Publicaciones SENA
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1 |
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|a Técnicas de comercialización :
|b vendedor externo /
|c Guillermo Lozano; diseño y dibujos Sonia Vargas G.
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| 260 |
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|a Bogotá :
|b SENA,
|c 1984.
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| 300 |
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|a 6 volúmenes :
|b ilustraciones (algunos a color) ;
|c 24 cm.
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|a Camina. Campaña de Instrucción Nacional
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| 504 |
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|a Incluye índice y bibliografía
|
| 505 |
0 |
0 |
|t Volumen 1.
|t Fundamentos de mercadotecnia --
|g Volumen 2.
|t Investigación de mercados --
|g Volumen 3.
|t Desarrollo comercial del producto --
|g Volumen 4.
|t Publicidad y ventas --
|g Volumen 5.
|t Promoción de ventas --
|g Volumen 6.
|t Relaciones públicas --
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Lemb
|x Investigaciones
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| 650 |
2 |
7 |
|a Anàlisis de investigaciones
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2 |
7 |
|a Promociòn de ventas
|2 Lemb
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7 |
|a Publicidad
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|a Relaciones pùblicas
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1 |
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|a Vargas G., Sonia
|e ilustrador
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| 710 |
1 |
2 |
|a Servicio Nacional de Aprendizaje (SENA)
|b Subdirección Técnico-Pedagógica
|b Subdirección Política Social
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