rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Curso de mercadeo
  name:
    name part: Restrepo B., Bernardo
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Medellín
    publisher: Universidad Pontificia Bolivariana
    date issued: 1994
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 69 hojas ; 27 cm.
  table of contents: Introducción al mercadeo -- El concepto de ventas vs. el concepto de mercadeo -- Investigación de mercados -- Elaboración del plan de investigación -- El consumidor -- Mezcla de mercadeo -- Factores que inciden en los precios
  target audience: specialized
  note: Bernardo Restrepo B.
  subject:
    topic: Mercadeo
  subject:
    topic: Ventas
  subject:
    topic: Consumidores
  subject:
    topic: Mercadeo
    topic: Investigaciones
  subject:
    topic: Control de precios
  classification: 658.8 R436c
  record info:
    record content source: CO-BoSNA
    record creation date: 010912
    record change date: 20260706115046.0
    record identifier: 000022217
    language of cataloging:
      language term: spa