rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Merchandising
    sub title: la seducción en el punto de venta
  name:
    name part: Prieto Herrera, Jorge Eliécer
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Ecoe Ediciones
    date issued: 2006
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: xi, 111 páginas : ilustraciones
  table of contents: La sinergia marketing-merchandising -- La teoría del merchandising -- La práctica del merchandising
  target audience: specialized
  note: Jorge Eliécer Prieto Herrera.
  note: Incluye referencias bibliográficas
  subject:
    topic: Promoción de ventas
  subject:
    topic: Mercadeo directo
  subject:
    topic: Administración de ventas
  subject:
    topic: Técnicas de ventas
  subject:
    topic: Canales de comercialización
  classification: 658.82 P949m
  identifier: 9586484351
  record info:
    record content source: CO-BoSNA
    record creation date: 051017
    record change date: 20260706115219.0
    record identifier: 000023786
    language of cataloging:
      language term: spa