rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: Los
    title: 80 conceptos esenciales de marketing de la A a la Z
  title info:
    title: Los ochenta conceptos esenciales de marketing de la A a la Z
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Cámara, Dionisio
    role:
      role term: traductor
  name:
    name part: Bilbao, Sergio
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Madrid
    publisher: Pearson Educación
    publisher: Prentice Hall
    date issued: c2003
    date issued: 2003
    copyright date: ^^^^
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xxiii, 179 páginas ; 24 cm.
  table of contents: Activos intangibles -- Correo directo -- Distribución y canales -- Empresariado -- Estrategias de crecimiento -- Liderazgo -- Marketing mix -- Orientación cliente -- Patrocinio -- Relaciones del departamento de marketing -- Telemarketing -- Ventaja competitiva -- Ventas -- Zen
  target audience: specialized
  note: Philip Kotler ; traducción Dionisio Cámara, Sergio Bilbao.
  note: Incluye índice analítico
  note: Marketing insights from A to Z. 80 concepts every manager needs to know
  subject:
    topic: Mercadeo
    topic: Administración
  subject:
    topic: Mercadeo en Internet
  subject:
    topic: Ventas
  classification: 658.8 K874o
  related item:
    title info:
      title: Marketing insights from A to Z. 80 concepts every manager needs to know
  identifier: 8420540110
  record info:
    record content source: CO-BoSNA
    record creation date: 051017
    record change date: 20260706115722.0
    record identifier: 000017089
    language of cataloging:
      language term: spa