rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reposicionamiento
    sub title: la estrategia competitiva en una era de hipercompetenci, cambio y crisis
  name:
    name part: Trout, Jack
    role:
      role term: creator
  name:
    name part: Rivkin, Steve
  name:
    name part: Peralta, Raùl
  name:
    name part: Positioning Systems
    role:
      role term: tr.
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Madrid
    publisher: Piràmide
    date issued: c2010
    date issued: 2010
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 188 páginas ; 24 cm.
  table of contents: La competencia ; El cambio ; Crisis ; El arte del reposicionamiento
  target audience: general
  note: Jack Trout, Steve Rivkin, Raùl Peralba ; traductor-adaptador Positioning Systems.
  note: Repositioning
  subject:
    topic: Competencia económica
  subject:
    topic: Mercadeo
    topic: Administración
  classification: 658.802 T861r
  related item:
    name:
      name part: Repositioning
  identifier: 9788436824278
  record info:
    record content source: CO-BoSNA
    record creation date: 051017
    record change date: 20260706110657.0
    record identifier: 000006135
    language of cataloging:
      language term: spa