rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadotecnia en acción
  name:
    name part: Cravens, David W
    role:
      role term: creator
  name:
    name part: Woodruff, Robert B.
  type of resource: text
  origin info:
    place:
      place term: nx^
    place:
      place term: Delaware
    publisher: Addison-Wesley
    date issued: 1991
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 4 volúmenes : ilustraciones ; 24cm.
  table of contents: v.1. Administración de mercadotecnia -- Determinación de objetivos en el mercado -- v.2.Productos y servicios -- Distribucion -- v.3. Precios y Promoción -- v.4. Planeación y control de mercadotecnia -- Mercadotecnia en un mundo cambiante.
  target audience: general
  note: David W Cravens,Robert B Woodruff.
  note: Incluye índice temático y glosario
  note: Marketing
  subject:
    geographic code: n-us-de
  subject:
    topic: Mercadeo
    topic: Administración
  subject:
    topic: Análisis de mercadeo
  subject:
    topic: Ventas
  classification: 658.8 C898m
  related item:
    title info:
      title: Marketing
  record info:
    record content source: CO-BoSNA
    record creation date: 051017
    record change date: 20260706115817.0
    record identifier: 000017885
    language of cataloging:
      language term: spa