Confesiones de un publicitario.
Contiene: I. Como se dirige una agencia de publicidad. II. Consiguiendo clientes. III. Conservando clientes. IV. Como ser un buen cliente. V. Forjando grandes campañas. VI. Textos "con garras". 1. Cabeceras. 2. El texto. VII. Como ilustrar los cartes y anuncios. 1. Anuncios. 2. Carteles. V...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Barcelona :
Oikos-Tau,
1967.
|
| Edition: | 2 |
| Subjects: |
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