Marketing para conseguir beneficio.
Contiene: Capítulo 1. las funciones esenciales del marketing. Capítulo 2. La importancia de los datos en las decisiones del marketing. Capítulo 3. La competencia entre las industrias. Capítulo 4. El lenguaje del beneficio. Capítulo 5. La mecánica del beneficio. Capítulo 6. Los controles del marketin...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Barcelona :
Editorial Hispano Europea,
1966.
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| Subjects: |
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