El sondeo, herramienta de márketing.
Contiene: Primera parte. Los sondeos clásicos. Capítulo 1. las cliente las de los productos. Capítulo 2. las pruebas de productos. Capítulo 3. La distribución. Capítulo 4. La publicidad. Capítulo 5. Los mercados industriales. Capítulo 6. El márketing político y social. Segunda parte. las nuevas técn...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
Deusto,
1993.
|
| Subjects: |
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