Manual de marketing internacional.
Contiene: Capítulo 1. Gestión y práctica del marketing internacional. Capítulo 2. Investigación de marketing internacional. Capítulo 3. Organización del marketing internacional. Capítulo 4. El precio en el marketing internacional. Capítulo 5. Planificación del marketing internacional. Capítulo 6. Ve...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bilbao :
Deusto,
1992.
|
| Subjects: |
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