rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Estudios de mercadotecnia
  name:
    name part: Kotler, Philip
    role:
      role term: creator
    role:
      role term: autor
  name:
    name part: Cox, Keith Kohn
    role:
      role term: autor
  name:
    name part: Mateo, Andrés María
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Diana
    date issued: 1982
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 581 páginas : ilustraciones ; 23 cm.
  table of contents: Conceptualización de la mercadotecnia -- Análisis de las oportunidades comerciales -- Organización del mercadeo -- Planeación del programa comercial -- Productos nuevos -- Control del esfuerzo comercial -- Ampliación de la idea mercadotecnia
  target audience: specialized
  note: Philip Kotler, Keith K. Cox ; traductor Andrés María Mateo.
  note: Título original: Readings in marketing management
  subject:
    topic: Mercadeo
  subject:
    topic: Productos nuevos
  subject:
    topic: Ventas
  classification: 658.835 K874e
  related item:
    title info:
      title: Readings in marketing management
  identifier: 9681307291
  record info:
    record content source: CO-BoSNA
    record creation date: 990311
    record change date: 20260706115925.0
    record identifier: 000018924
    language of cataloging:
      language term: spa