rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadotecnia un análisis contemporaneo
  name:
    name part: BUZZELL, Robert Dow, 1933-
  name:
    name part: NOURSE, Robert E.
  name:
    name part: MATTHEWS, John B.
  name:
    name part: SOTO OLIVARES, Jesús
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Continental
    date issued: 1983
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: xiii, 911 páginas : diagramas ; 24 cm.
  target audience: specialized
  note: Robert D. Buzzell [y otros] ; traducción Jesús Soto Olivares.
  note: Marketing: a contemporary analysis
  subject:
    geographic code: n-mx
  subject:
    topic: MERCADEO
  subject:
    topic: NEGOCIOS
    topic: ADMINISTRACION
  subject:
    topic: VENDEDORES Y ARTE DE VENDER
  related item:
    title info:
      title: Marketing: a contemporary analysis
  identifier: 9682600618
  record info:
    record content source: CO-BoSNA
    record creation date: 990319
    record change date: 20260706115928.0
    record identifier: 000018969
    language of cataloging:
      language term: spa