rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principios y práctica de marketing
  name:
    name part: Buskirk, Richard H.
    role:
      role term: creator
  name:
    name part: Urizar, Fernando, traductor
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Bilbao
    publisher: Deusto
    date issued: 1974
    edition: 6a edición
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 840 páginas ; 25 cm.
  table of contents: Perspectiva del marketing -- Los mercados industriales y de consumo -- Planificación del producto -- Canales de distribución -- Problemas de fijación de precios -- Promoción -- Problemas especiales
  target audience: general
  note: Richard H. Buskirk ; traducido por Fernando Urizar.
  note: Incluye índice
  note: Título original: Principles of marketing: the management view
  subject:
    topic: Mercadeo
  subject:
    topic: Canales de comercialización
  subject:
    topic: Promoción de ventas
  subject:
    topic: Consumidores
  subject:
    topic: Comportamiento del consumidor
  subject:
    topic: Control de precios
  classification: 658.8 B979p
  related item:
    title info:
      title: Principles of marketing: the management view
  identifier: 8423401693
  record info:
    record content source: CO-BoSNA
    record creation date: 990319
    record change date: 20260706115928.0
    record identifier: 000018974
    language of cataloging:
      language term: spa