rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mercadotecnia aplicada
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  name:
    name part: Agut Amer, Vicente
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: mx^
    place:
      place term: México
    publisher: Nueva editorial interamericana
    date issued: 1973
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 739 páginas : ilustraciones ; 23 cm.
  table of contents: Teoría de las decisiones en macromercadotecnia. -- Modelos de decisiones de micromercadotecnia. -- Modelos de comportamiento del mercado -- De la teoría a la práctica
  target audience: specialized
  note: Philip Kotler ; traducido por Vicente Agut Armer.
  note: Marketing decision making
  subject:
    topic: Mercadeo
  subject:
    topic: Análisis de mercadeo
  classification: 658.8 K874m
  related item:
    title info:
      title: Marketing decision making
  record info:
    record content source: CO-BoSNA
    record creation date: 990323
    record change date: 20260706115929.0
    record identifier: 000018982
    language of cataloging:
      language term: spa