rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Estrategia del producto
  name:
    name part: Underwood Thompson, H.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Barcelona
    publisher: Oikos-tau
    date issued: 1968
    edition: 2a edición
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 245 páginas : ilustraciones ; 24 cm.
  table of contents: Meditación a fondo. -- El marketing y el hombre -- El producto -- "Vendido" y "sin venta" -- Niveles -- análisis de extras del producto -- Datos -- Ventas. -- Los auxiliares -- El último consumidor -- Tributo final
  target audience: specialized
  note: H. Underwood Thompson.
  subject:
    topic: Mercadeo
  subject:
    topic: Mercancías
  subject:
    topic: Venta directa
  subject:
    topic: Técnicas de ventas
  subject:
    topic: Comportamiento del consumidor
  classification: 658.8 U56e
  record info:
    record content source: CO-BoSNA
    record creation date: 990324
    record change date: 20260706115929.0
    record identifier: 000018985
    language of cataloging:
      language term: spa