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|a Levinson, Jay Conrad
|
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1 |
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|a Tacticas de guerrilla aplicadas al mercadeo. /
|c Jay Conrad Levinson, Jack Trout.
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| 260 |
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|a Bogotá :
|b Norma,
|c 1990.
|
| 300 |
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|a 189 páginas
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0 |
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|a Cien armas para el ataque -- La personalidad para el éxito con tácticas de guerrilla -- El credo de las siete palabras para ganar... El porque del ataque... Como aprovechar eficazmente los medios de comunicación... Mercadeo directo con táacticas de guerrilla... 33 mitos del mercadeo... Mantenimiento del ataque y de las utilidades.
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2 |
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